Flyers and leaflets work best when they communicate one useful message quickly. Whether they are handed out, included with orders or placed at a counter, the reader should immediately understand what is being offered and what to do next.
Choose one main objective
Decide whether the piece should introduce a service, announce an event, explain an offer or encourage an enquiry. If several services must be included, organise them beneath one clear overall message rather than treating every item as equally important.
Write a strong heading
The heading should tell the right customer why the flyer matters. Clear wording is usually stronger than a clever phrase that needs explanation. Follow it with a short description and the essential supporting details.
Create a clear reading order
Use size, spacing and contrast to guide the eye from the headline to the main information and then to the call to action. Avoid filling every area with text. A reader should be able to scan the page and still understand it.
Use the right photographs and logo
Supply high-resolution original images where possible. Photographs saved from websites or messaging apps may not reproduce cleanly. An original logo file also helps keep edges and small lettering sharp.
Include a direct next step
Tell the reader whether to call, visit, book, attend or make an enquiry. Make the relevant phone number, address, date or web link easy to find. Do not rely on a QR code as the only way to access important information.
Proofread the finished layout
Check dates, times, locations, contact details and spelling after the content has been placed into the design. Reading from a printed proof or at the intended finished size can reveal problems that are easy to miss on a large monitor.
For flyer and leaflet printing in Cashel, see our business printing services, call 062 61524, WhatsApp 085 858 1906 or visit Time for Designs at 98 Friar Street.