Good design is not only about appearance. It must suit the item being produced, remain readable at the finished size and give customers the information they need. Preparing a clear brief helps us create artwork that can work across print, signage and branded clothing.
Explain what you need designed
Tell us what the finished item will be, where it will be used and who should notice it. A business card, shop sign, vehicle door and workwear logo all have different viewing distances and production requirements.
Gather the correct wording
Supply the final business name, contact details, dates, opening information and any required message together. Mark what is most important. Check spellings and numbers carefully before design begins.
Send the best logo files available
Original vector artwork is ideal because it can be resized cleanly. If that is not available, send the largest and clearest version you have. Avoid using a small screenshot as the only copy of a logo.
Choose useful photographs
High-resolution original photographs generally reproduce better than images downloaded from social media. Select pictures that support the message rather than filling space, and make sure you have permission to use them.
Share existing brand material
Bring a current business card, sign, garment or leaflet if you want new work to match it. Colour references, type choices and previous layouts help us keep different items connected.
Allow the design to suit each format
A layout should not simply be stretched from one shape into another. Important elements may need to be rearranged or simplified so they remain clear on different products.
Time for Designs can help connect artwork across business printing, signage and printed workwear. Call 062 61524, WhatsApp 085 858 1906 or visit our Cashel shop with your ideas and files.
