A successful poster must communicate from the distance at which people will actually see it. Before designing, decide where it will be displayed, how long it will be needed and what the viewer must notice first.
Choose the poster’s main job
A poster might advertise an event, promote an offer, provide directions or communicate important information. Give it one clear purpose. Trying to make every detail equally prominent usually makes the whole poster harder to read.
Plan for viewing distance
Large headings, strong contrast and a short message help people understand a poster quickly. Details such as dates, times and contact information should still be readable, but they should not compete with the main headline.
Select a suitable size
The right format depends on the display area and the distance from the viewer. A poster placed in a shop window has different needs from one displayed at a counter or on an indoor noticeboard. Measure the available space and tell us how it will be mounted.
Supply good artwork
Use high-resolution photographs and, where possible, original logo files. Small web images can become soft or pixelated when enlarged. Check spelling, dates, venue details and phone numbers before approving the design.
Design for clarity
Use a limited number of type styles and colours. Keep important text away from edges and avoid placing words over busy photographs. A clear call to action—such as call, visit, book or attend—helps the poster do its job.
Tell us where it will be displayed
Indoor and short-term posters may require a different approach from material intended for more demanding locations. Let us know the environment and expected lifespan so we can discuss a sensible option.
For local advice on poster printing, see our printing services in Cashel, call 062 61524, WhatsApp 085 858 1906 or bring your artwork to our Friar Street shop.