Effective business signage begins with the location and the customer question it needs to answer. A clear sign can identify a premises, direct visitors, explain an entrance or promote one timely message.
Give the sign one main job
Decide whether the sign is primarily for identification, direction, information or promotion. One purpose should lead. Extra wording should support that purpose rather than competing with it.
Design for the viewer
Consider whether people will see the sign while walking, driving or standing nearby. Viewing distance and available time influence the amount of wording, letter size and layout. A long service list may be suitable on an indoor information panel but difficult to use on a roadside or entrance sign.
Check contrast and hierarchy
The business name, main message and next action should be easy to distinguish. Use sufficient contrast, simple spacing and a limited type hierarchy. Keep important text clear of edges, fixings and obstructions.
Provide the location details
Send photographs, approximate measurements and information about the surface, structure or existing sign. Explain the intended viewing direction and whether fitting or fixing advice is required. Materials and suitability can only be confirmed after the actual location and use are understood.
Prepare accurate wording and artwork
Supply the best available logo file and the exact wording, phone number, web address or opening information required. Proofread all details before approval. If the sign includes directions, confirm the wording and arrow direction against the site.
Signage enquiry checklist
- purpose and intended audience;
- location photographs and approximate measurements;
- viewing distance and direction;
- exact wording and contact details;
- logo or artwork status;
- fixing or fitting questions and deadline.
Read our effective business sign design guide and view signage services in Cashel and Tipperary.