Vehicle lettering should help people recognise the business and find a contact route quickly. The best option depends on the vehicle, available panel space, wording, artwork and level of coverage.
Decide what the vehicle should communicate
Start with the business name or logo, a short description of the main service and one useful contact route. Long service lists and several calls to action become difficult to read when the vehicle is moving.
Choose the level of coverage
Simple door lettering may be enough for a local service business. Larger logos or smaller printed graphics can add impact where suitable panel space is available. Time for Designs supplies cut vinyl lettering, logos and smaller vehicle graphics. Full vehicle wraps and colour-change wrapping are not offered.
Check contrast and viewing distance
Lettering needs to remain distinct from the vehicle colour. Use a clear hierarchy so the business name and main service lead, followed by the contact detail. Fine text and complicated effects can reduce legibility.
Provide accurate vehicle information
Send the make, model and year together with clear photographs of both sides and the rear. Handles, trims, windows, panel shapes and existing graphics can affect placement. The vehicle and surface condition may also need to be assessed before fitting.
Prepare wording and artwork
Confirm every phone number, web address and service description. Supply the best logo file available and identify any required brand colours. A layout proof should be checked against the actual vehicle before approval.
Vehicle enquiry checklist
- make, model, year and photographs;
- required wording and contact details;
- logo or artwork files;
- preferred panels and approximate coverage;
- existing graphics and required date.
See our vehicle lettering and graphics service and simple vehicle-lettering checklist.